AI search
A few sessions with Claude Code doubled our AI visibility
by Olov Bengtsson
How opening the doors for AI crawlers and rebuilding a website for machines doubled how often a B2B company is named in AI answers.
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About Olov Bengtsson
I'm a marketing specialist from Dalarna, Sweden, working in Silicon Valley. I turn complex technology into clear, compelling market positioning, and I'm fascinated by how new categories get created and understood.
Lately that happens in AI search. Here I write about answer engine optimization, category creation and what it takes for a company to become the answer.
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Short takeaways from the work: things worth knowing about AI search.
- 01Register in Bing Webmaster Tools, not just Google Search Console
- 02Measure AI visibility with a fixed set of questions
- 03Put the answer in the first two sentences
- 04Say every fact the same way, everywhere
- 05Generate structured data from what's on the page
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AI search
A few sessions with Claude Code doubled our AI visibility
by Olov Bengtsson
How opening the doors for AI crawlers and rebuilding a website for machines doubled how often a B2B company is named in AI answers.
Read more“Doubling from 1.9% is a start, not a victory lap. The groundwork made us readable. Our content did the rest.”
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